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AI and Design Committee

Addresses artificial intelligence in design around creative process, product, and experience design; develops human-centered approaches together with designers, product teams, and academia.

The committee's purpose

Making artificial intelligence in design creative and human-centered.

The committee brings together designers, product teams, academia, and technology developers to establish shared principles for creative processes. It prioritizes originality and ethics frameworks across topics ranging from ideation to experience design.

Findings are shared through guidelines, case studies, and sector reports. The aim is to support creativity while strengthening copyright, originality, and user experience.

Focus areas

The topics we work on.

Generative design tools

Creative use of artificial intelligence in ideation and visual production.

User experience and personalization

Adaptive and accessible design in interfaces.

Copyright and originality

Intellectual property and attribution principles in generated content.

Design systems and automation

Automating repetitive work and managing consistency.

Inclusive and ethical design

Ensuring accessibility and bias-free experiences.

Take your place in the AI and Design Committee.

Be part of the work driving transformation in your sector.